diff --git a/init.common.usb.rc b/init.common.usb.rc
index 19e93d1..629f0f6 100644
--- a/init.common.usb.rc
+++ b/init.common.usb.rc
@@ -3,3 +3,11 @@ import /vendor/etc/init/hw/init.wahoo.usb.rc
 on boot && property:ro.bootmode=usbradio && property:persist.sys.usb.usbradio.config=*
     setprop sys.usb.config "none"
     setprop sys.usb.config ${persist.sys.usb.usbradio.config}
+
+# battery driver settings for the retail demo environment where
+# the device will be perpertually plugged in to a power source
+on property:sys.retaildemo.enabled=1
+    write /sys/module/htc_battery/parameters/full_level_dis_chg 35
+
+on property:sys.retaildemo.enabled=0
+    write /sys/module/htc_battery/parameters/full_level_dis_chg 100